How A Career Objective Can Help Your Job Application Stand Out
By Kelly Magowan
Summary: For high salary earners, having a Career Objective or some sort of statement that highlights to the reader what type/s of job opportunities you are interested in can be advantageous.
For high salary earners, having a Career Objective or some sort of statement that highlights to the reader what type/s of job opportunities you are interested in can be advantageous. It is very much the equivalent of the elevator pitch that can be used both in your application and when speaking with prospective employers.
Your career objective is a personal statement, which tells the reader what it is you are seeking from your career and how this in turn can be beneficial to them.
Research shows that the hiring professional will spend 30-60 seconds on each resume they receive, so it is important to ensure your application catches their eye and that they can quickly ascertain why your application is relevant for the job in question.
The challenge for high salary earners is that you are more often than not working with a transactional, volume-based, matching recruitment process that is more designed for production line workers from the industrial age than those with a varied skill set and background from the information and conceptual age. So it is likely that, particularly with bigger agencies and employers, your application is going through some sort of key word searching and matching technology to eliminate those resumes that don't have enough word matches. Any good hiring professional knows that top talent cannot be readily matched, yet the majority continue to use this approach. See Inside the Mind of the Top Performer by Lou Alder.
A way to combat this antiquated approach and give your application the chance of being viewed is to include a career objective, which gives them a clue as to why you have applied and should be considered (even if your resume is not a definite match according to their job spec).
In essence the career objective directs the reader's attention to what you want to be doing, and can be doing for their business. It provides a "future focus" and changes the way your past roles are viewed.
Broadly speaking your career objective should:
1. Be personal - what is it you want to be doing.
2. Demonstrate your commitment to what you want to achieve.
3. Be action orientated - communicating to others what you can do for them, and the value you can add.
4. Be directional - focussing on your future.
5. Be specific - identifying facts or portraying information that conveys your message clearly to the reader.
Your career objective should include two to three sentences that explain the kind of role or opportunity you are looking for and what you can offer the prospective employer. It is future focused; highlighting the direction you are headed in.
Having a career objective in your resume or application letter is optional, though increasingly becoming more common. In most instances a well written career objective will give your resume more clarity, structure and impact.
The success of any pitch is to "tell them what you're going to tell them, tell them, and then tell them what you've told them".
About the Author
Kelly has been specialising in the arena of Human Resource Management, Recruitment and Career Counselling for close to 12 years. Initially focusing on commercial recruitment, and later moving into corporate Human Resources working with the likes of Ernst & Young and General Electric. In these roles Kelly was exposed to best practice HR and developed a true passion for Human Resources Management.
In 2008 Kelly launched Six Figures www.sixfigures.com.au the premium job site for $100K+ jobs, a site created to provide job seekers with a trusted online source to find six figure opportunities across all industries and professions. The site offers businesses a new targeted channel to connect with six figure job seekers, utilizing current technology to feature job opportunities and information about the business in a way that appeals to today's high salary earners.
Kelly’s experience working across HR, Recruitment & Career Coaching has provided her with a solid understanding of what the job market looks like, what employers look for and the common experiences and challenges they face. Visit Six Figures.
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First Published: Aug 31, 2008