Tough Road for Aussie Expat Bands in the U.S.
Wednesday, August 26th, 2009One might think that it’s easy for Australian artists to make their mark in the U.S., especially given the impact that Nicole Kidman, Hugh Jackman and more have made there. But it’s not so easy for musicians, according to singer Guy Sebastian. Obviously, there’s a lot of thought that goes into marketing artists, and some managers have decided to not label their clients as Australians at all:
“I don’t want to push the Australian angle when I’m breaking bands in America or in England,” Donovan said. When I took Grinspoon over to the UK we actually did deals with our promoters not to put us on backpacker shows, not to promote us in TNT, the Aussie backpacker magazine, and keep us away from all that. Otherwise the English view us as just a backpacker band to perform to the expats.”