Why do people move to San Juan del Sur?

"San Juan del Sur is a popular destination for expats due to its stunning natural beauty, laid-back lifestyle, and affordable cost of living. The town is situated on the Pacific coast, offering stunning beaches and a variety of outdoor activities such as surfing, fishing, and hiking. The town also has a vibrant nightlife, with plenty of bars, restaurants, and cafes to explore. Additionally, the friendly locals and welcoming atmosphere make San Juan del Sur an ideal place to settle down and start a new life," remarked another expat who made the move to San Juan del Sur, Nicaragua.