Why do people move to Loja?

"Two former Minnesotans: Our experience and decision,, after a long land and home hunt in vilcabama, was to move elsewhere. We found a warmer area having less expensive property, both for land itself, and for homes and have been here nine years. Catamayo is warm, much of the time, (80;s) though it does get cooler at night. Loja, which is a 50 min. bus ride from Catamayo, is about 10-15 (?) degrees lower.," explained one expat living in Catamayo and Loja, Ecuador.