What do people like (and dislike) about Tulum?

"Puerto Morelos is a small community. The proximity to both Cancun and Playa del Carmen enable us to have whatever we need that cannot be found in our smaller community. The people (both expat and nationals) are helpful and friendly. Internet service sucks (slow speed and disconnects frequently). We use Izzi, but I hear the same is for all services. We live in the colonia, but the beach is just a 5 minute drive away. Love the markets, the restaurants, the community. Zoning restrictions are non-existent (just like all of Mexico), so you better be prepared for restaurants/bars/gyms blasting loud music late into the night to be located in your residential area - unless you are in one of the gated communities that are popping up," mentioned another expat when asked about moving to Tulum, Mexico.