Why do people move to Guadalajara?

"Guadalajara is a vibrant city that offers expats modern amenities, diverse culture, and a high quality of life. Its moderate climate, affordable cost of living, and growing metropolitan area make it an attractive destination for those looking to relocate. Its close proximity to both the US and Canada, as well as its eclectic mix of traditional Mexican culture and contemporary urban flair, gives expats a unique experience. Furthermore, Guadalajara is home to a growing expatriate community and many English-speaking services, making it a welcoming destination for those from abroad," remarked another expat in Guadalajara, Mexico.