Cultural Advice

The Belgians are known for their chocolates, waffles, French fries (which they invented, contrary to the name), and beer. They value hard work, good entertainment, and those who have a zest for life. The Flemish tend to be a bit more reserved than the Walloons, who exude warmth, but the Belgians in general are genuinely friendly once they get to know someone.

Even with all this warmth and humor, Belgians value their privacy. Don't talk about private matters in public conversations. Initial meetings are usually very formal, and Belgians appreciate politeness and gentleness. Keep your hands out of your pockets when you're talking to them, and avoid gesturing, pointing, or snapping your fingers.

In social gatherings, expect a good deal of handshaking and eye contact. Invitations and replies are often done on very good stationery. While those who know each other well may embrace or address each other by first names, such behavior is not typical in a business setting or among casual acquaintances.

Belgians traditionally have not been likely to invite others to dine in their homes; however, the practice of doing so is becoming more popular. If you're invited to dinner, bring flowers or chocolates, but avoid flowers that signify inappropriate things. Avoid giving wine or liquor to your hosts, unless they are very close friends. Avoid discussing personal topics and asking what someone does for a living. Safe topics include the arts, sports, and Belgian culture or history.